Nike over the years have noticed the growth of YouTube and have capitalised on the success of the site, they have done this by creating creative and memorable viral adverts for different sport audiences, ranging from the Basketball lovers to racing and other sports.
Nike have done it again with this advert from their campaign #BasketBallNeverStops, the advert is inspiring and visually is smooth and slick and I feel the message that Nike is trying to reflect is The Culture Of Basketball is World-Wide and they want to show everyone the experience.
Advert Features: NBA Players:
Lebron James(Miami Heat)
Kevin Durant( Oklahoma City Thunder)
Dirk Notwizki( Dallas Mavericks)
And Roc Nation Recording Artist: J Cole
Click to see the advert here: http://www.youtube.com/watch?v=k1c_It0ekC0